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HOME > BLOG > NPS SCORE

NPS Score


Updated at 12/1/2021 9:10:42 AM
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In our industry, many companies claim that they have the "best service in the business" but few even have a way to measure how happy customers are.

More than that, even fewer are willing to hear the truth in order to ensure client satisfaction. As a service provider, client satisfaction is everything. The reputation of Halo Land Management depends solely on our ability to provide the very best to our clients and we are continually striving to do better, outwork the competition, and find smarter and more innovative ways to meet our clients’ needs. This desire to be the best means we must always have a pulse on what we do well and also what we can do better. One of the ways we evaluate the satisfaction of our services is by sending out an annual survey to determine our Net Promoter Score® (NPS®). 

So what is a Net Promoter Score® ?

Net Promoter Score® (NPS®) is a widely used market research metric that asks respondents to rate the likelihood that they would recommend a company, product, or a service to a friend or colleague. The primary objective of the Net Promoter Score® methodology is to infer customer loyalty by asking our clients a simple question: 

 

How likely is it that you would recommend
Halo to a friend or colleague?

The Halo NPS® survey is sent out to all of our primary clients annually and return responses are always anonymous to encourage accurate evaluation. The respondents are given a two-week window to complete the survey with reminders to encourage a high rate of response. At the end of the survey window, results are analyzed by grouping the respondents as follows: 

Net Promoter Score®  (NPS®)

  • Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer to others, fueling growth.
  • Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings.
  • Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth.

Subtracting the percentage of Detractors from the percentage of Promoters yields the Net Promoter Score.

A company NPS can range from a low of -100 (if every customer is a Detractor) to a high of 100 (if every customer is a Promoter).The average North American company has a Net Promoter Score® of 30. Some well-loved companies (Costco, Amazon, and Netflix, for example) reach scores into the 70s and 80s. 

So how did we do?

Last month, we conducted our annual survey to clients and received an NPS® score of 96! This is a testament to our unwavering commitment to our clients, our people, and our reputation. Halo is never afraid of truly adapting and tailoring our services to ensure complete satisfaction and each and every member of our team is dedicated to providing the very best. 

We want to thank all of our clients for their support and trust in us every step of the way but most of all we want to thank our employees for all of their hard work!

96

Halo knows that we can also provide your company with the top quality services.

Visit our website to learn more about our services or schedule a call with our CEO, Dustin Goldston, today! Click here to schedule a quick call with us and let’s chat about how Halo can help.

SCHEDULE NOW

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4819 Munson St. NW
Canton, OH 44718

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